§ 3. Prohibitions.
No exclusive franchise shall be granted. No franchise shall be granted to commence more than six (6) months after the adoption of the ordinance granting it. No franchise shall be extended directly or indirectly beyond the term originally fixed by the ordinance granting it. No franchise shall authorize the grantee to acquire the physical property, rights, or franchise of another person or corporation holding a franchise granted by the city, so that the rights and properties held under an earlier franchise are assigned to the holder of a franchise extending beyond the expiration of the earlier franchise.